How Instagram is changing key features to reduce younger users stresses

Gone are the days of kicking a ball around during the school breaks. In today’s digital age most kids are now glued to their social networks on their smart phones, and this is creating lots and lots of unneeded stress and pressure for them.

Many parents are aware and concerned by the amount of time their kids are spending on their phones but maybe not aware of the modern-day stresses associated with this. You see, it’s a status game in which you are measured by ‘likes’.

Instagram are therefore trialing in Australia, Canada and shortly New Zealand, Japan, Ireland, Italy and Brazil removing the ability for users to see how many likes a post has received. It is hoped this will “remove pressure” on the digital platform’s users.

Bullying moves from playground to smart phones

In another positive step Instagram has recently added anti-bullying AI that asks users: ‘Are you sure you want to post this?’

It doesn’t stop the user from sending the message, but it will challenge any message it believes to be a form of bullying.

AI intelligence challenges messages deemed nasty

The anti-bullying charity Ditch The Label found that 42% of British 12- to 20-year-olds had been cyberbullied on Instagram. This new Instagram move is, therefore, a very encouraging initiative.

As a parent it is important to be aware of these new problems facing kids today. It means even when they are in the bedroom they can be feeling the pressure and strains that are happening because of social networks.

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Dan is Managing Director for Inspire Kent and Choice Group Asia Media Group, which includes some of the biggest media for foreigners in Thailand.

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