Opinion

Fancy pineapple on your pizza? Well, tough!

Popular takeaway food delivery app puts the block on Hawaiian pizzas

Foodhub – the UK’s third biggest takeaway food delivery app – has banned customers from ordering Hawaiian pizzas via any of its platforms today. I suspect that a glance at the dateline might have something to do with it. But, for me, I wouldn’t be sad if it were for real and were to last.

I should explain that I’m no great lover of mixing sweet and savoury on the same plate. Maple syrup with bacon? Thank the lord the Americans won their independence. Apple with pork? No thanks. The same applies to duck with orange or cherries. Cranberries with turkey? Stuff it!

The ban has been put in place from April 1 on the personal instruction of Foodhub CEO Ardian Mula, who has made a video to explain the reasoning behind the sudden decision.

Mr Mula, an acknowledged pizza aficionado, has instructed staff to remove all Hawaiian style pizzas from both Foodhub’s website and app with immediate effect. The company’s sales team is now visiting its takeaway restaurant partners to explain their action.

Foodhub has also instructed all takeaway partners to refuse to offer pineapple as an option when customers are choosing pizza toppings via the app or website.

In the video, released on Foodhub’s social media channels, Mula said: “Before I begin, let me just be clear that we love all kinds of food here at Foodhub and we have been open to introducing different cuisines from across the world since we launched. 

“For quite some time, we have been pushing for a ban on Hawaiian pizzas across the Foodhub platforms. But, until now, there has been a lot of resistance. However, from today Hawaiian pizzas are banned on Foodhub and there will be no pineapple option as a topping on our pizzas.”

Postscript: The PR company involved has indeed confirmed this is an April 1 prank. Pity, it sounds like a thoroughly good idea to me.

David Buckley

Dave Buckley is a career journalist. “I once went painting girders for a week and discovered I didn’t like heights,” he says. “Apart from that it has always been journalism for me in one form or another.” Past local weekly publications he has worked for include: the South-East London Mercury* covering the Borough of Greenwich as a junior reporter; Orpington-based News Shopper as a sub-editor; and the Kent Messenger when based in Larkfield, Maidstone, as deputy chief sub-editor. He has also worked for the following dailies/nationals: Daily Express, Today*, News of the World* and Hong Kong Star*. All those marked with an asterisk no longer exist (trend emerging?). He owned and edited a Thailand-based property magazine before returning to England and currently works as a production editor on a car fleet magazine. His first foray into property ownership saw him move from London to Rainham (the Gillingham, Kent, variety). He has subsequently lived in Chislehurst, Petts Wood and Orpington in the Borough of Bromley (which he still regards as being in Kent). In more recent years he owned three different properties on the Kings Hill (West Malling) development.

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